With the progress of people's consumption level and the enhancement of consumption ability, the production and sales of cosmetics have also developed unprecedentedly, and the competition in the cosmetics market is becoming more and more fierce. At present, most of China's high-end cosmetics market is controlled by international brands, and Chinese local brands can only struggle in the medium and low-end market.
The reason is that China's product design has great randomness and lack of coherence among products, while most international brands have formed their own traditions in packaging design, and have formed a complete set of models in both shape and color. Proper packaging can not only enhance the visual impact of goods to attract consumers, but also reflect the taste of the brand incisively and vividly.
Therefore, in order to better promote products, it is more and more important to classify and package all kinds of cosmetics suitable for their own characteristics. As one of the four major packaging materials, carton packaging is favored by major cosmetic brands because of its superior performance. So, what are the specific structural characteristics of cosmetic carton packaging?
1. Single carton packaging
Tubular box
The shape changes of this carton need to be matched with the decoration design to highlight the practical features. It is usually used to pack cosmetic make-up varieties, such as powder, eye shadow box, makeup box, etc.
Box type box
The feature of this carton is that it can be better suitable for surface decoration design. Whether printing commodity instructions or printing exquisite pictures, it can play a better role in publicizing the contents. It can be used to pack different kinds of cosmetics, such as powder, perfume, cream and so on.
Special shaped box
This is inspired by the packaging materials of some foreign books. It is mainly used for packaging all kinds of cosmetics.
2. Carton collective packaging
Collective packaging can also be called combined packaging. It is to package cosmetics with the same brand and different functions in a complete set, so as to facilitate consumers' purchase, and make the overall price lower than the total price purchased separately. Generally, large containers are used for collective packaging and sold as a whole as a sales unit.
Cosmetic packaging box
All kinds of cosmetics are packaged in complete sets of gift boxes, which can improve the valuable quality and sales force of commodities. Coupled with the successful decoration design, enhance its visual impact.
Four group folding cartons
The structure carton is mainly used for collective packaging of cosmetics wholesale. It can also be used as a complete set of gift packaging after decoration or adding auxiliary structure. Generally, the carton with this structure is a fixed paste type. There are many changes. According to different structural requirements, the sealing structure of the carton can be changed, and the carton can be designed into a plate forming structure as far as possible.
As a green packaging with high quality and low price, paper packaging is becoming a rapidly developing industry in the national economy. The packaging market has a great development space for paper product packaging in terms of quantity and quality. Cosmetics, as an important commodity closely related to people's life, paper packaging has also been used more and more. With the rapid growth of import and export trade after China's entry into WTO, the fierce competition of cosmetics brands at home and abroad has brought new opportunities for the further development of paper product packaging.