1. Unified brand and image. 2. The enterprise has outstanding personality and modern style, reflecting the enterprise connotation of high technology and high quality. 3. Adapt to the product structure characteristics of the enterprise and the needs of future product innovation. 4. Comply with relevant laws and regulations. Planning steps 1. Research Adequate research is the guarantee of successful planning. When planning the packaging image of enterprise products, we should first conduct extensive and in-depth investigation inside and outside the enterprise. The contents of the survey include business philosophy, development objectives, product structure, packaging status, etc; The respondents include senior leaders, marketing personnel, production management personnel, quality management personnel, product wholesalers, retailers and product users. 2. Expert consultation Opinions from packaging design experts can get twice the result with half the effort. 3. Proposal Put forward the planning scheme on the basis of full investigation and research. 4. Scheme demonstration Widely collect opinions from all aspects, and repeatedly demonstrate and modify the feasibility of the scheme. 5. Scheme determination After the scheme is determined, the product packaging image design manual shall be sorted and prepared as the standard for the enterprise to carry out product packaging design. It is imperative for enterprises to unify the product packaging image, but it should also be combined with the actual situation such as the enterprise's business objectives and marketing plans. If the existing product packaging has a high awareness in the market, the listing of the new packaging needs careful planning and a series of measures to match it. Otherwise, blindly changing the packaging will have a negative impact on product sales. Therefore, enterprises should adopt the strategy of "seizing the opportunity and gradually infiltrating" to unify the product packaging image.